Amazon A+ Content Module Dimensions and How to Build a Set
Standard A+ lays out on a 970 px column, with module images from 135 × 135 px up to 970 × 600 px; Premium uses 1464 × 600 px on desktop plus a separate 600 × 450 px mobile asset. Files must be JPG, PNG or BMP, RGB, under 2 MB. Standard allows five modules, Premium seven. Build A+ from the same brand kit as your gallery, or the two will visibly disagree.
A+ Content is a set of fixed-size modules, and most A+ projects go wrong because someone designed at the wrong pixel dimensions and let Amazon rescale. Standard A+ runs on a 970 px column; Premium runs 1464 px on desktop with a separate 600 × 450 px mobile asset. Graflio builds A+ modules from the same brand kit, research pass and product cut-out as your gallery set, so the two match instead of merely coexisting.
Two tiers, two grids, one common mistake
Standard A+ is available to any Professional seller in Brand Registry and lays out on a 970 px content column. Premium A+ uses a 1464 px desktop column and asks for a separate mobile asset on its full-width modules, which is the part people forget: you ship two crops of the same idea, not one image scaled twice.
Premium used to be invite-only and tied to a sales threshold. As of 2026 it is widely reported as free and enabled by default for Brand Registered sellers, with the qualifying conditions usually described as a published Brand Story on your brand-owned listings and several approved A+ submissions in the previous twelve months. Amazon does not publish a stable rule for this, so the only reliable check is whether Premium modules appear in your own A+ Content Manager.
The common mistake is designing one 970 px asset and hoping. A 300 × 300 px module with 11 pt type is unreadable on a phone; the same layout drafted at 600 × 600 and downscaled is fine. Draft at 2× and export at the exact stated dimension.
Standard A+ module dimensions
Amazon changes module availability by marketplace and by account, so treat this as a planning table and confirm inside the editor before cutting a final export.
| Module | Images | Dimension each |
|---|---|---|
| Company logo | 1 | 600 × 180 px |
| Image header with text | 1 | 970 × 600 px |
| Image with dark or light text overlay | 1 | 970 × 300 px |
| Three images & text | 3 | 300 × 300 px |
| Four images & text | 4 | 220 × 220 px |
| Four image quadrant | 4 | 135 × 135 px |
| Single left / right image | 1 | 300 × 300 px |
| Single image & sidebar | 1 + 1 | 300 × 300 px, sidebar 350 × 175 px |
| Single image & highlights | 1 | 300 × 300 px |
| Single image & specs detail | 1 | 300 × 300 px |
| Comparison chart | 1 per product | ~150 px square (see below) |
File rules: JPG, PNG or BMP, RGB, no animation, 2 MB per image, 72 dpi minimum. CMYK is rejected. Standard A+ holds up to five modules; Premium raises that to seven.
Premium A+ module dimensions
| Premium module | Desktop | Mobile |
|---|---|---|
| Full-width image with text | 1464 × 600 px | 600 × 450 px |
| Navigation carousel | 1464 × 600 px | 600 × 450 px |
| Hotspots | 1464 × 600 px | 600 × 450 px |
| Single image with text | 800 × 600 px | 800 × 600 px |
| Dual images with text | 650 × 350 px | 650 × 350 px |
| Four images & text | 300 × 225 px | 300 × 225 px |
| Comparison table (variants) | 200 × 225, 300 × 225 or 488 × 700 px | 600 × 450 px on the tall variant |
Premium video is MP4, 960 × 540 px minimum, up to 200 MB and 180 seconds. Hotspot modules are the Premium feature worth planning around: a shopper taps a point on the image and reads a spec, the same job a pixel-anchored callout does in a gallery image.
Where the published spec is genuinely ambiguous
- Comparison chart images. Guidance splits between 150 × 150 px and 150 × 300 px per product. Export a 300 × 300 px square and let it downscale; nothing breaks either way.
- Brand Story background. Older documentation says 1464 × 625 px, newer sources 3000 × 600 px; both are reported as accepted. Keep meaningful content centred and it survives either crop.
- Premium file size. Sources split between 2 MB and 5 MB per image. Under 2 MB is never wrong.
Which modules earn their place
A+ replaces the plain-text description, so a module that restates a bullet costs a scroll and returns nothing. Four reliably work: a comparison chart when you sell more than one variant or size, a dimension or spec module wherever the wrong size drives returns, a materials or ingredients module for anything ingestible or skin-contact, and a use-case module for products bought for a job rather than a feature list.
On the return: Amazon describes Standard A+ as lifting sales roughly 5–8% and well-built Premium A+ by up to about 20%. Those are Amazon's own figures with no published methodology, and they are ceilings. Treat 3–10% as the honest planning range for Standard.
Building A+ from the same brand kit as the gallery
A+ so often looks like a different company made it because it usually was: the gallery came from one designer, the A+ six months later from another. Graflio reads the live listing, its reviews and the surrounding best sellers once, and the brand kit that sets palette, type and logo applies to gallery images and A+ modules alike. The same composited cut-out is reused, so the pack shot in your 970 × 600 header is the pack shot in gallery slot three.
Every module opens as layers, which matters more in A+ than in the gallery, because A+ copy is what gets rewritten. A claim tightened by legal, a price crossed out, a translated set for amazon.de and amazon.fr: each is a text-layer edit, not a regeneration.
Where Graflio helps
- One research pass and one brand kit across gallery and A+
- Exports at the exact module dimensions, RGB, under 2 MB
- Editable text for claim, price and language changes
- Multilingual EU output from one layout
Where we do not help
- No upload API: you still place modules by hand
- Premium video and hotspot behaviour are Amazon features, not ours
- A+-only tools cover more modules than we do
- Only A+ Content Manager knows if you are Premium-eligible
How to decide what to build
No A+ at all: build Standard first with four modules — header, comparison chart, dimensions or specs, one use-case. That clears the plain-text description and puts you on the Premium track. Standard A+ nobody has touched in a year: rebuild the comparison chart first, because it ages fastest as your range changes. A+ is all you need: a narrower A+-only tool is less to learn. Gallery and A+ visibly disagree: fix that before any module, because it is a brand-kit problem, not a dimension one.
Common questions
What size should A+ Content images be?
Standard A+ uses a 970 px content column, with images from 135 × 135 px in the quadrant module up to 970 × 600 px for the image header. Premium full-width modules use 1464 × 600 px on desktop plus a 600 × 450 px mobile asset. Keep every file under 2 MB, in RGB, as JPG or PNG.
How many modules can I use?
Standard A+ content allows up to five modules; Premium A+ allows up to seven. Availability also varies by marketplace and account, so your own A+ Content Manager is the only authoritative list.
Does A+ Content actually increase sales?
Amazon reports roughly 5–8% for Standard A+ and up to about 20% for well-executed Premium A+. Those are internal figures with no published methodology, and they describe a ceiling. A realistic planning assumption for Standard A+ is a 3–10% conversion lift, larger where the plain-text description was doing no work at all.
Is Premium A+ free now?
As of August 2026 Premium A+ is widely reported as free and enabled by default for Brand Registered sellers, having previously been invite-only with a sales threshold. The conditions usually cited are a published Brand Story across brand-owned listings and several approved A+ submissions in the last twelve months. Amazon does not publish a fixed rule, so check A+ Content Manager rather than any third-party summary, including this one.
Can I reuse my gallery images as A+ modules?
Not directly. Gallery images are square and A+ modules are mostly wide, so a straight reuse either letterboxes or crops the headline off. What carries over is the palette, type, iconography and the product cut-out, so the two read as one system. That is a brand-kit decision, which is why building both from the same source beats resizing.
This page is written by Graflio, so read our own column with appropriate suspicion. Competitor facts are the vendors’ published information as of August 2026 and change often — check before you buy.
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