Graflio vs Ecomtent

Ecomtent is the closest thing on the market to a purpose-built Amazon content engine, and it is priced accordingly: $599 a month to start, $5,999 at the top. Graflio does an overlapping job for a fraction of that and returns files you can edit. This is our own comparison, so read the Graflio column with the suspicion it deserves; we have tried to make the case against us as specific as the case for us, and there are two rows where Ecomtent simply wins.

The price gap, exactly

Ecomtent's published tiers as of August 2026. Seller/Vendor is $599 a month, $510 on quarterly billing or $450 a month annually, covering 25 SKUs a month, 3 seats and one seller or vendor account, with lifestyle images, infographics, A+ content and copy, multi-marketplace publishing to Amazon, Walmart and eBay, plus Alexa for Shopping (formerly Rufus) and Cosmo visibility data. Agency is $1,599 a month, $1,200 annually, for 100 SKUs a month across unlimited accounts, 10 seats, bulk generation against brand guidelines, multi-language optimisation and a dedicated customer success manager. Retailer is $5,999 a month, $4,500 annually, for up to 1,000 SKUs, unlimited seats, PIM or DAM publishing or CSV export, and a dedicated senior CSM. Ecomtent does not publish a free trial or a self-serve credit price; the entry point is a demo booking.

Graflio publishes a different shape. Accounts start with €10 of credits and no card. Research on a listing costs 0.1 credit and a finished image costs one to three credits depending on the model, so a seven-image set is roughly 14 credits. Plans are €49.99, €199.99 and €499.99 a month for 150, 875 and 2,850 credits.

What that means per SKU

Ecomtent's entry plan is about $24 per SKU per month, and inside the 25-SKU allowance you regenerate as much as you like. That is genuinely good value if you use the allowance. On Graflio, one seven-image set is around 14 credits, so the €49.99 plan produces roughly ten sets a month and the €199.99 plan roughly sixty. A twenty-SKU seller therefore spends about €50 a month with us and $599 with Ecomtent for the same number of galleries, and a five-hundred-SKU retailer with heavy A+ and PIM requirements finds the comparison inverted, because at that scale the integration matters more than the render cost.

The crossover is not a marketing number. It sits somewhere around the point where you need multi-marketplace publishing and someone to call.

Row by row

All figures are the vendors' published list prices as of 13 August 2026.

The two rows Ecomtent wins outright

A+ and channel breadth. Ecomtent sells A+ and EBC generation as a first-class output across Amazon, Walmart and eBay, with bulk generation against brand guidelines and, on the retailer tier, publishing into a PIM or DAM. If your images have to land in three marketplaces and a product information system, that is a workflow we do not have. Graflio produces A+ modules from the same brand kit as the gallery, and then hands you files.

Enterprise support. A dedicated customer success manager from $1,599 a month, and a senior one at the top tier, is a real product feature for anyone whose procurement requires a named contact. We answer email. Neither vendor publishes a formal SLA, so nobody should claim one, but a CSM is more than we offer and it matters at the size Ecomtent sells to.

What neither of us publishes

Ecomtent does not publish a free trial, a per-image price, a layered export format or an SLA. We do not publish uptime figures either, and we do not do multi-marketplace publishing at all. Both companies advertise conversion improvements: Ecomtent cites Amazon's own figure that A+ content lifts conversion by 8% and claims 30% for its own A+, which is a vendor claim with no published methodology behind it. Amazon separately reports premium A+ lifting sales by up to 20%, also from internal data. Treat all three numbers as directional.

Which one to pick

Pick Ecomtent if you manage more than a hundred SKUs, need content in Walmart and eBay as well as Amazon, want A+ generated and published rather than exported, run a PIM or DAM, or have a procurement process that requires a named account manager. At those requirements the price is the price of the category, and $450 a month annually for 25 SKUs is not unreasonable if you use the allowance.

Pick Graflio if you have fewer than about fifty SKUs, want to start today without a sales call, care that the images argue something specific from your own reviews, and expect to edit them afterwards. The layered output is the part that compounds: the first time a claim has to change across a set, flat files become a re-purchase and layers become an afternoon.

If you are an agency, run both for a month on the same three ASINs. The comparison you actually care about is not the feature grid, it is whether the output needs a designer afterwards.

Common questions

How much does Ecomtent cost?

$599 a month for the Seller/Vendor plan, $450 a month billed annually, covering 25 SKUs and 3 seats. Agency is $1,599 or $1,200 annually for 100 SKUs. Retailer is $5,999 or $4,500 annually for up to 1,000 SKUs. There is no published free trial or self-serve credit price.

Which is cheaper per image?

Below about twenty-five SKUs, Graflio, by a wide margin: a seven-image set is roughly 14 credits and the €49.99 plan carries 150. Above a few hundred SKUs with real A+ and publishing needs, Ecomtent's per-SKU rate and its integrations change the maths.

Does Ecomtent import from an Amazon URL?

Its public pages describe uploading a product photo, not importing an ASIN, and as of August 2026 no listing-URL import is published. Graflio starts from the ASIN and reads the listing before designing.

Is Ecomtent output editable?

Ecomtent publishes nothing about layered or editable output, so assume flat images until it does. Graflio opens every image in a layer editor where text stays text.

Which is better for A+ content?

Ecomtent, on breadth and on publishing. It generates A+ and EBC across several marketplaces and can push to a PIM or DAM on the top tier. Graflio builds A+ modules consistent with the gallery, then gives you the files to upload yourself.