Brand Kits for Amazon Listing Images

A brand kit in Graflio is one saved record on your account: three colours, two typefaces, any font files you have uploaded, a logo, and a default style mode. Set fields override the palette the research step proposes, so every product you run inherits the same look instead of each set inventing its own. What it does not do is stamp a logo on every image or guarantee an exact hex in a generated one. This page explains where the kit is binding and where it is only an instruction.

What the kit holds

Every field is individually optional, and the fallback is per field rather than all-or-nothing. Set only an accent and the research pass still proposes a background and type; set everything and nothing is left to it. That matters more than it sounds, because a seller with one brand colour and no typography policy is the normal case, not the exception.

The part people get wrong: instruction versus render

Three of the four style modes — Vivid, Studio and Technical — paint their own backgrounds. In those modes your palette reaches the image as a written instruction: the brand's own colours at full strength, background, accent and text given as hex values, with the product photograph attached. An image model reads that and gets close. It does not sample your hex and fill with it. Expect the family, not the pantone.

Minimal is different. It is anchored to a style tile, and the tile is not generated: the browser draws it from your kit at 1024px with the exact hex fills, the real typefaces loaded and your logo placed in it, and that picture rides along with the generation request as the visual reference. Exact colour still is not guaranteed downstream, but the model is matching an image rather than reading a description of one, which is a materially stronger constraint.

The place where the kit is genuinely binding is the Studio. After the text separation pass, headline and body colours are properties you set on text objects, so a hex is a hex. The layer panel groups objects by role, so setting the exact brand colour or the licensed brand typeface across every headline in an image is one action, not fifteen. If your brand guidelines are strict, that is the step that satisfies them, and it costs nothing.

What consistency across a catalogue actually comes from

Three things hold a catalogue together in Graflio, in descending order of strength.

First, the style mode. Each mode is a full visual system, not a filter: Vivid floods the canvas with the packaging's saturated colour and demands motion in frame; Studio is near-black backdrops, spotlights and restrained type; Technical is a cool-white canvas, ruler-straight leader lines and a single accent; Minimal is the flat, tile-anchored one. Each mode also rotates a treatment per image — flood, macro, split, lifestyle, exploded view, dimensions, cutaway — so a six-image set reads as a designed sequence instead of six clones. Two SKUs run in the same mode look like siblings.

Second, the palette and type fields, applied to every run under that account.

Third, the Studio pass, which is the only one that produces exactness.

Worth being clear about what none of them do. Changing the kit does not re-render images you have already generated; the kit applies at generation time. There is no template or lockup system, so element positions are not fixed across SKUs the way a design template would fix them. And the copy is not governed by the kit at all — headlines come from the researched brief built on your listing, its reviews and the category best sellers.

The logo, honestly

The logo is the field with the biggest gap between expectation and behaviour. It is stored, and it is drawn into the style tile, which means it functions as a brand reference for Minimal-mode sets. It is not composited onto finished images as a deterministic overlay, and the Studio's insert tools are text, arrow, box, circle and badge, with no image insert. So if you need your mark in a fixed corner of all six images, place it in Photoshop from the layered PSD or in Canva from the SVG, or leave the mark to your packaging, which is in the photograph anyway.

Amazon does not want a logo on the main image regardless — no text, logos, watermarks, borders or props there — so this affects gallery images and A+ modules only.

Against a design tool's brand kit

If exact brand rendering with no human step is the requirement, a design tool wins that row and it is not close. What it cannot do is know that your reviews complain about the strap, or produce six images without you deciding what each one argues.

How to set it up in five minutes

Open the brand kit, set the accent colour first — it is the field that changes the most pixels for the least effort — then the background and text colours if you have them. Pick a headline and a body typeface, or upload your licensed files so they appear in every font menu. Choose the style mode that matches your category: Technical for tools, electronics and anything spec-led; Studio for premium and beauty; Vivid for food, supplements and pet; Minimal when the packaging is already loud. Run one product, look at the set, and only then decide whether the kit needs tightening. Adjusting the kit after one real set beats guessing before any.

Common questions

Can I have more than one brand kit?

No. There is one kit per account, so an agency running several clients changes the fields between runs, or uses separate accounts. Images already generated keep the look they were generated with.

Will my exact brand colours appear in the generated images?

Approximately. In the three modes that paint their own backgrounds, the palette reaches the image model as hex values in a written instruction, and models interpret rather than sample. Exact hexes apply in the Studio, where colour is a property of the text objects, and in the style tile, which the browser draws with the real values.

Is my logo added to every image?

No. The logo is drawn into the style tile that anchors Minimal-mode sets. Nothing overlays it automatically on finished images, and the Studio has no image-insert tool, so a fixed logo corner belongs in Photoshop or Canva after export. Amazon prohibits logos on the main image in any case.

Can I use my own font files?

Yes. Upload TTF, OTF, WOFF or WOFF2 files to the kit and they appear in every font menu in the app, alongside the Google Fonts library, and are used when the style tile is drawn.

Does changing the brand kit update images I already made?

No. The kit is read at generation time. Existing images keep their look; regenerate a set, or restyle its text in the Studio, which is free once the text is editable.